TruePrimary

AI-enabled primary research

Primary research that stays useful after the call.

True Primary connects investment, strategy, and product teams with relevant working professionals, then turns structured interactions into decision-ready evidence.

AI-assisted brief shapingAI-assisted source routingQuote-linked summariesReusable, AI-searchable library
  • Bank of America
  • Barclays
  • BNP Paribas
  • HSBC
  • NHS
  • Nomura
  • PwC
  • Standard Chartered
  • UBS

System · six-stage workflow

Intake to evidence, made visible.

The same six stages run on every brief: brief, source routing, shortlist, interaction, transcript summary, library. Visible end to end. Monitored, never a black box.

System · six-stage workflow
  1. 01Brief

    BR-Q4N

    Decision context, target seats, exclusions.

  2. 02Source routing

    SR-V9C

    Roles, regions, conflicts. Held lane visible.

  3. 03Shortlist

    SR-V9C / 5

    Fit-scored. Buyer approves before sourcing ends.

  4. 04Interaction

    IN-P3T

    Briefed 36 hours ahead. Same working frame.

  5. 05Transcript summary

    TR-L6A

    Source-linked. Caveats inline. Reviewed by expert.

  6. 06Library

    LB-R2F

    Theme, project, role, market. Searchable across the team.

One brief, one source trailShortlist before interactionCaveats inline with evidence

A real brief, end to end

Stage 01BR-Q4N

Brief filed

How are tier-1 acquirers in LATAM pricing chargeback risk on cross-border QR rails after the 2024 rollouts?

In scope
Stage 02SR-V9C

Source routing drawn

36 profiles reviewed against decision context, target seats, region, and exclusions. Routing logic visible end to end.

Routing
Stage 03SR-V9C / 5

Shortlist approved

Five working professionals shortlisted, two routed. Confidence notes, availability, and conflict screen visible before approval.

Shortlisted
Stage 04IN-P3T

Interaction held

Expert briefed 36 hours in advance. Topic boundaries acknowledged. Pre-interaction framing prepared by the partner on the desk.

Briefed
Stage 05TR-L6A

Transcript summary returned

Chargeback rates sat 0.6 to 1.1 percent for SMB-heavy portfolios. Largest driver was merchant-category mix, not country. Caveats kept inline.

Cited
Stage 06LB-R2F

Library entry saved

Linked to one prior brief on regulator alignment in LATAM. Cross-referenced source trails. Searchable across the team.

Saved

The operating system

Primary research, intake to output.

The same workflow runs every brief. Question becomes source map. Source map becomes call. Call becomes cited transcript. Transcript becomes a library entry the next analyst can find.

Brief BR-Q4NIn scope

Cross-border QR rails, chargeback pricing

Looking for working professionals who have sat in the underwriting seat at tier-1 acquirers in LATAM since the 2024 PIX and cross-border QR rollouts. We need a view of how chargeback risk is actually priced today, not policy and not vendor framing.

  • Decision contextShould we underwrite cross-border QR card-not-present at current loss assumption?
  • Target profilesUnderwriting leads, risk policy operators, SMB-acquirer operations.
  • Excluded profilesVendor sales staff. Policy-only commentary.
  • Preferred output45-minute interactions, transcript summaries, short synthesis.

Boundary note

Current employer not to be named. No client-specific identifiers. Experts retain right to redact post-interaction.

From access to usable evidence

Where primary research still breaks.

The hard parts of primary research sit at the edges of the conversation. Finding the right person. Keeping what was said available to the rest of the team. True Primary is built so both improve together with the work, rather than slipping each time.

  1. 01

    Sourcing favours volume over fit.

    Reaching the right working professional usually takes longer than running the conversation itself. Broad outreach drifts toward whoever answers first.

  2. 02

    What was said rarely stays useful.

    A strong call ends in a transcript folder. The next analyst, partner, or product lead picks up cold a week later, and the work effectively starts again.

AI in the workflow

Where AI actually sits.

AI is the operating layer underneath the workflow — brief shaping, source ranking, summarisation, retrieval. The evidence source remains first-hand human input from a named expert under acknowledged scope.

  1. 01Brief

    Brief shaping

    AI helps tighten the question, surface decision context that is missing, and translate informal phrasing into a scoped, screenable brief. The buyer signs off before any expert is approached.

  2. 02Source routing

    Source ranking

    Candidates are surfaced and fit-scored against the brief by operating exposure, region, recency, and declared restrictions. The partner clears the shortlist by hand.

  3. 03Transcript summary

    Transcript summarisation

    AI drafts the transcript summary, the source-linked notes, and the inline caveats. The expert reviews and may redact before the entry is indexed.

  4. 04Library

    Library retrieval

    Ask the library a question and AI returns a synthesised answer that points back at the operator, the moment they said it, and the conditions attached. Every claim cites its source.

The line stays visible · AI compresses and retrieves; it does not source, decide, or generate evidence that is not anchored to a recorded conversation with a named professional.

Source routing

Routed against the seat your question lives in.

Profiles surfaced by direct operating exposure, not job title. Each is screened for fit, scope, and conflicts. The routing is monitored end to end and the held lane is always visible.

Source routing · SR-V9C
EX-K7M · 96EX-H3X · 91EX-D9Q · 88EX-F4R · 82EX-B2P · 81BriefBR-Q4N
Sourced through networkScreened for fit, scope, conflictsBriefed 36 hours aheadRouted inside the working day

Knowledge library

Saved like evidence. Searched like a colleague.

Transcript summaries, cited notes, source profiles. Ask the library a question and the answer comes back with the people who said it, the moments they said it, and the caveats they attached.

FiltersPaymentsRiskLATAMOperator
Library · transcript summaries · cited notes · source profiles

Recent work

Briefs we have run. Anonymised.

Counts are real. Names are not shown by default. Each card carries a short, role-attributed note from the team that commissioned the work.

For teams

From a question to structured first-hand evidence.

File a brief, receive a fit-scored shortlist of working professionals, run a structured interaction, and walk away with cited intelligence your team can return to.

  • Source routing visible end to end
  • Experts briefed before the interaction
  • Transcript summaries cited and indexed
  • Reusable evidence across the whole team

For experts

Relevant requests. Clear boundaries.

Set your terms. Control your calendar. Get briefed before every interaction. Respect for the seat you have held.

  • Scoped, pre-briefed requests only
  • Topic boundaries reviewed before every interaction
  • Compensation clarified up-front
  • Your time protected by design

Trust and compliance

Compliance-aware workflows. No theatre.

Built for institutions that cannot afford a stale answer, and cannot afford a careless one. Compliance posture is part of the product, not a paragraph in the footer.

  1. On every call

    Compliance, by default.

    Pre-call vetting, conflict checks, and audited transcripts run on every engagement. Not for a tier and not for an enterprise plan.

  2. Workflow enforced

    Operators, protected.

    Topic boundaries, restricted-subject screens, and consent to record sit in the workflow itself. Never optional.

  3. Reviewable

    Evidence, staged.

    Source trails, caveats, and named restrictions stay inline with the transcript. Public quotation requires explicit consent.

Discuss a brief

Start with the question.

A working question is enough. We will help define the route to an answer, route the right working professionals, and return cited intelligence your team can use again.