TruePrimary
Speak with us

For teams

From a question to structured first-hand evidence.

When the question is too narrow for desk research and too important for guesswork, start with a brief. True Primary helps you define the question, route relevant working professionals, run better interactions, and keep the output usable afterwards.

Discuss a briefSee how a brief lands

Where teams use us

Built for the questions that do not survive a Google search.

We work with research teams whose decisions depend on reading the operating reality, not the marketing surface.

  1. 01

    Diligence

    Pressure-test the category, the customer, and the operating reality behind the deck. Before and after term sheet.

    Private equity, venture, M&A

  2. 02

    Coverage and research

    Channel behaviour, switching triggers, supply friction, and execution risk. Sourced to the seat that lived them.

    Hedge funds, long-only

  3. 03

    Strategy

    Hear how the market and workflow work in practice, not just how they are presented in sales or investor language.

    Consultancies, corporate development

  4. 04

    Product and Go-to-Market

    Buyer language, deployment friction, procurement reality, and comparison points from people close to the work.

    Product, GTM

How a brief lands

What you actually file when you start a brief.

Brief · BR-Q4NIn scope

Question

What is changing in mid-market ERP replacement demand across UK specialist manufacturing?

Decision contextWe need to understand whether demand is being delayed, reshaped, or pulled forward by implementation constraints.
Useful profilesFormer implementation leads, buyer-side operators, systems integrators with deployment experience, functional leaders who approved the spend.
AvoidVendor sales leadership. Policy-only commentary. Adjacent but non-operating perspectives.
Preferred outputThree interactions, transcript summaries, and a short project synthesis.

Project room

Six stations, one source trail.

The same brief moves through six stations, each producing one artefact you can return to. Click any station to read what happens inside it.

Project room · BR-Q4NIn progress

  1. What needs to be understood, what kind of professional context matters, and what sits out of scope. We sharpen it with you before anyone is approached.

Evidence library

Searchable across every brief your team has filed.

Ask the library a question and the answer comes back pointing at exactly who said it, when, and with what caveat. Saved by project, theme, role, market, recency.

FiltersPaymentsRiskLATAMOperator
Library · transcript summaries · cited notes · source profiles

Discuss a brief.

Start with the question